With the vision of Entrepreneur and inventor Steve Jobs and engineer Steve Wozniak in Cupertino, California, Apple has continually revolutionized the consumer electronics industry. The company helped usher in the age of the personal computer in the 1980s with the sleek, affordable Macintosh; bolstered the age of digital-music listening with the iPod and iTunes in 2001, and laid the groundwork for the current smartphone landscape with 2007's iPhone and iOS operating system. Under Steve Jobs's designation as Apple's CEO from 1997 until abruptly before his death in 2011, the company became known for its intense focus on design. The British designer Jony Ive, who was hired in 1992 and later became Apple's chief design officer, is largely responsible for much of the company's iconic visual appeal: sleek (often white) despite of being it extremely expensive as compared to the other products available in the market, people still prefer buying Apple products because they are smooth, consistent and worth every single penny. Sometimes we wonder why would anyone buy a phone worth 2-3 lacs? But then we realize when we actually use the phone. It’s actually worth every single of our penny and it’s nothing but astonishing. People of Pakistan are quite reluctant when it comes to spending their money on something but the researches have proved that people do spend a lot of their money in buying Apple products including iPhones, IPads, Macbooks, IWatch etc. even the EarPods cost people around 22,000 PKR but people still buy them because they think it’s worth it. Apple recently introduced

iPhone 12 series and people love it too. Apple’s creativity is more than skin profound—and Apple’s approach to the hardware and software engineering that creates its experiences has never been more determined. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips—so an iPhone packs a processor designed specifically optimized for Apple’s operating system, apps, display, camera, and touch sensor. The company has gotten so good at chip design that the A10 Fusion inside the iPhone 7 trounces rival processors in

independent speed benchmarks.