Netflix is ​​a clear leader in new Hollywood movies, producing more than a few weeks a year by 2020. And Amazon is making more and more original movies for Prime Video. But streamers aren’t the only ones turning up the volume. Walt Disney Co. Older studios such as Paramount Pictures and Paramount Pictures are also ramping up film production via direct streaming on their own platforms to stay competitive and retain subscribers. Paramount recently announced that it will release a new weekly movie for Paramount + Services through 2022.

“That’s another way of thinking about movies,” says producer Randy Greenberg, former director of marketing and sales at Universal Pictures, who is currently developing a film project for streaming services.

Traditionally, the film business has been success-driven, and the goal of producers and studios is to attract viewers to the theater and create films that can sell large numbers of tickets. “You have to give people a reason to leave their homes,” says Greenberg.

Meanwhile, streamers strive to entice subscribers with a steady stream of movies and series and are completely satisfied with paying a subscription fee, which is about the same as a theater ticket each month. The importance of how good an individual film is, from both a business and a consumer perspective, is diminishing. Many Hollywood insiders are concerned about the pressure studios are exerting to maintain quality as production takes a big leap.

Netflix produced 133 movies between 2016 and early 2020, according to an ampere analysis calculated for The Wall Street Journal. Sony Pictures Entertainment is the second most productive studio on the 111 lists.

Hollywood is making more movies, but few titles are appreciated by audiences and critics. Ampere used two different indicators to measure popularity. Critical score that provides a weighted average of Rotten Tomatoes and Critical score of Metacritic. Viewer ratings based on aggregated online public ratings.

According to Ampere, on average, viewers gave Netflix original films, including Oscar nominees, 59.1 out of 100, with critics scoring 54.4. Researchers have also found that consumer interest in Netflix movies is waning faster than big studio movies.

In comparison, Disney had the highest ratings and critics, according to Ampere. The average Disney movie, including movies from major franchises like Marvel, had a rating of 70.3 and a critical rating of 66. Disney was also the most popular movie that achieved lasting popularity.
“Looking at Hollywood’s golden age … they didn’t believe in sequels and franchises,” said Stephen Galloway, a journalist who covered the entertainment industry for nearly 40 years before becoming director of Chapman University’s film school. that you can never really guarantee. “