For many fighting Covid-19 in India today, the treatment and hospitalization is an enormous financial burden which many of them are unable to fulfill. With no help on the possibility, many are turning to crowdfunding to help ease the burden.

With #EveryLifeMatters, which is an inventiveness by Diana Penty who is a well-known actress of India. in association with Ketto India, the intention is to bring awareness and help provide relief and financial support to these individuals during these testing times.

Through this initiative, Diana will use her social media to highlight individuals in dire need of financial support for medical treatment and also support the many good Samaritans / Covid Heroes across the country who’ve stepped up in the time of foremost crisis, to help those in need. Many of them don’t have the platforms to have their fundraisers amplified enough to make an impact, and this initiative will help them do just that.

Using her fan base and networks, Diana plans to help amplify the work of these individuals/organizations and help as many people as in the process.

Taking to her social media handle, the actress shared an impassioned video along with a heartfelt caption. She said, “Over the last few weeks, there have been countless individuals and organizations that have rallied to help their fellow citizens as we face the devastating effects of the 2nd wave of this pandemic. Seeing these individuals in action, doing such inspiring work is heartwarming and I feel we need to do our best to support them in whatever way we can. This is why I have partnered with kept India to start the #EveryLifeMatters initiative.”